A Month-by-Month Calendar of Ice Fountain Promotions for UK Venues

Memorable experiences that keep customers coming back and generate positive word-of-mouth. When customers start to know your venue as one that always has a fun way of celebrating the next annual holiday, seasonal shift, or individual birthday, they’ll keep coming back to see what you’ve got in store.

Ice fountains add theatrical flair to champagne service and dessert presentations. They’re a novel addition to virtually any calendar event if you style the experience right. For venues looking to boost sales, create Instagram-worthy moments, and differentiate themselves in a competitive market, incorporating ice fountains into seasonal promotional strategies can yield impressive results. Here’s a calendar to help you plan yours.

Winter (December-February)

December: Festive Season Spectaculars

December offers countless opportunities to excite customers with ice fountains. Christmas parties provide a significant revenue stream for venues, and adding complementary ice fountains to pre-booked champagne packages can be a powerful booking incentive. Create tiered party packages that include increasingly elaborate ice fountain presentations for larger groups.

For New Year's Eve, when venues command premium prices, the midnight countdown is the opportunity for coordinated ice fountain displays. Imagine dozens of bottles simultaneously sparkling across your venue as the clock strikes twelve—an unforgettable experience that will feature in countless social media posts. For venues seeking to implement these displays safely, our detailed safety guide provides essential information.

January: Beating the Winter Blues

January traditionally sees a significant drop in hospitality spending following the festive season. Combat this with "Beat the January Blues" promotions featuring special pricing on sparkling wine bottles accompanied by complimentary ice fountains. Consider hosting a Burns Night celebration on January 25th for Scottish venues, or those with Scottish connections, featuring whisky tastings with premium selections with dramatic ice fountain flourishes.

February: Romance and Cultural Celebrations

Valentine's Day is full of unmissable opportunity for ice fountain promotions. Create couples' packages featuring desserts or champagne dressed up with hand-held ice fountain sparklers for an intimate, magical experience. With the growing popularity of Valentine's experiences beyond just couples, consider "Galentine's" or "Palentine's" group packages that include bottle service with attached ice fountains.

Chinese New Year, usually falling in late January or February, is a highly fitting promotional opportunity, particularly for venues in areas with significant Chinese communities. Special menu items or cocktails garnished with gold-toned ice fountains can honour the traditional association with good fortune and prosperity.

Spring (March-May)

March: Mother's Day Celebrations

UK Mother's Day (typically in late March) is a good time for special dining experiences with ice fountains. Consider offering a "Mum's Fizz Celebration" where Prosecco or champagne arrives at the table with a sparkling ice fountain clip. By implementing ice fountain bottle clips in your service protocol, you can quickly upgrade ordinary bottle service into a memorable experience by implementing bottle clips in your service protocol.

St. Patrick's Day celebrations also fall in March, and with it the potential for themed cocktails presented with ice fountains. For detailed ideas on how to create Instagram-worthy presentations, our guide on Instagrammable ideas for businesses offers creative direction.

April: Easter Hospitality

Easter offers opportunities for family-friendly promotions. Consider creating special dessert presentations with ice fountains, a particularly appealing option for venues catering to family groups during the school holidays. Easter-themed promotional packages might include special Sunday lunch menus with dessert carts featuring ice fountains.

May: Wedding Season and Bank Holidays

May marks the beginning of peak wedding season in the UK. Venues hosting wedding receptions can offer couples special champagne toast packages featuring synchronised ice fountains for all tables. Consider stocking bulk quantities of ice fountains for larger venues to maximise profitability while offering these premium experiences.

The May bank holidays also present opportunities for special events. Beer gardens and outdoor seating areas can host evening events where ice fountains add dramatic flair as daylight fades.

Our comprehensive ice fountain FAQs address what you need to know about using ice fountain fireworks.

Summer (June-August)

June: Summer Solstice and Festival Season

The year's longest day is a themed promotional opportunity for evening events featuring ice fountains. As the British festival season gets underway, venues can create festival-themed nights with speciality cocktails with ice fountain sparklers.

July: Wimbledon and Summer Specials

During Wimbledon (typically early to mid-July), venues screening the tennis can offer "Championship Serves" featuring strawberries and cream desserts with ice fountains or champagne packages for centre court finals. To understand how these presentations work in practice, our guide on how ice fountains work provides detailed insights.

You can also develop summer cocktail menu launches. Signature summer drinks with ice fountains can command premium pricing while creating shareable moments for customers. For venues expecting high summer traffic, bulk purchase ice fountains offer cost-effective ways to implement these promotions.

August: Bank Holiday and Tourist Season

The August bank holiday weekend is one of the busiest times for UK hospitality. Special bank holiday promotions including ice fountains can help venues stand out in a crowded marketplace. Creating signature experiences with ice fountains for tourist-heavy destinations gives visitors something unique to remember (and share online). Imagine summer evenings in beer gardens with ice fountains.

Autumn (September-November)

September: Fresher's Week and Back to Business

Universities returning to session means opportunities for student-focused venues. Fresher's Week promotions featuring ice fountains can help establish your venue as a premium option for student celebrations. For venues targeting the corporate sector, September also marks the return to regular business entertaining. Offering corporate packages with ice fountain presentations can differentiate your venue for business clients booking events.

October: Halloween Spectaculars

Halloween offers creative opportunities to incorporate ice fountains into themed drinks and desserts. Consider developing "Potion" cocktails in which ice fountains create a magical effect or desserts that "come alive" with sparkling presentations.

November: Bonfire Night and Early Christmas

Bonfire Night celebrations (November 5th) are a distinctly British opportunity for themed promotions. While outdoor venues might feature traditional fireworks, indoor venues can create "indoor fireworks" experiences with ice fountains in cocktails and desserts. For venues with outdoor spaces, supplementing traditional fireworks with indoor ice fountain experiences can make your venue more interesting than others for premium bookings.

November also marks the beginning of the Christmas party booking season. Early bird promotions featuring complimentary ice fountain packages for bookings made in November can incentivise advance reservations. For venues expecting high-volume Christmas business, bulk orders of ice fountains can help you with significant cost advantages.